Privacy Policy

1. Who we are

Aspen Strategy Group LLC is the controller of personal information collected through the Services. You can reach us at:

• Aspen Strategy Group LLC, 665 E Cooper Ave, Aspen CO 81611
• aaron@aspenstrategygroup.com

2. Information we collect

We only collect what's needed to run the Services.

Information you provide directly

• Name and email address when you subscribe to our list, request a resource, book a call, or reach out through a contact form.
• Application or intake details if you apply for 1:1 coaching, an advisory engagement, or another program — this may include information about your role, company, and goals.
• Payment and billing details when you purchase a product or service. Payments are handled by our payment processor; we do not store full card numbers on our own systems.
• Anything you send us directly, such as replies to emails or messages through the Site.

Information collected automatically

• Site analytics, used in aggregate to understand traffic and which content resonates. This does not identify you individually.
• Standard server and hosting logs (IP address, browser type, timestamp, page requested), retained briefly for security and abuse prevention.

3. How we use your information

• To deliver content you've subscribed to and respond to inquiries
• To evaluate coaching or advisory applications and deliver purchased programs or services
• To process payments and manage billing
• To improve the Site and the Services based on aggregate usage patterns
• To detect, prevent, and address fraud, abuse, or security issues
• To meet legal and tax obligations

4. How we share your information

We do not sell, rent, or trade your personal information. We share it only with:

Service providers

Third-party platforms that help us run the Site and deliver the Services — for example, our website host and analytics provider (Vercel), our email, newsletter, and course platform (Kajabi), our scheduling tools, and our payment processor (Stripe). Each is only given the information needed to perform its function and is contractually required to protect it.

Legal disclosures

We may disclose information if required by law, court order, or to protect the rights, property, or safety of Aspen Strategy Group LLC, our clients, or the public.

Business transfers

If ASG is involved in a merger, acquisition, or sale of assets, your information may transfer as part of that transaction. We'll notify you if that happens.

5. Cookies and tracking

The Site uses only what's necessary to function and to measure aggregate traffic. Third-party tools we link to or embed (scheduling, payment, course platforms) may set their own cookies under their own privacy policies.

6. Data retention

• Subscriber and contact information is kept until you unsubscribe or request deletion.
• Client and purchase records are kept as required by tax and accounting law (typically seven years).
• Server logs and analytics are kept on a rolling basis, generally no more than 90 days.

7. Your rights

To exercise any of the rights below, email aaron@aspenstrategygroup.com.

• Access — request a copy of the personal information we hold about you.
• Correction — ask us to correct inaccurate information.
• Deletion — ask us to delete your personal information.
• Unsubscribe — opt out of marketing emails at any time via the link in every email.

Residents of the EEA, UK, and Switzerland

You additionally have the right to object to or restrict processing, the right to data portability, the right to withdraw consent, and the right to lodge a complaint with your local data protection authority. Our legal bases for processing are your consent and our legitimate interest in operating and improving the Services.

California residents

You have the right to know what personal information we collect, to request its deletion, to correct inaccurate information, and to not be discriminated against for exercising these rights. We do not sell or share personal information for cross-context behavioral advertising.

8. International transfers

We are based in the United States, and our service providers may process information in the U.S. and other countries. Where required, we rely on appropriate safeguards for transfers out of the EEA, UK, and Switzerland.

9. Security

We use reasonable administrative, technical, and physical safeguards to protect personal information. No method of transmission or storage is completely secure, but we work with reputable providers that maintain industry-standard practices.

10. Children's privacy

The Services are not directed to anyone under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us information, contact us and we'll delete it.

11. Third-party links

The Site may link to third-party sites and tools. Their privacy practices are governed by their own policies.

12. Changes to this policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top will reflect any changes. Material changes will be communicated more prominently (e.g., by email to current subscribers).